November 18, 2018





The increased button size and minimal layout with a single tap or swipe actions enable the driver to comfortably access the app's functionality while maintaining their full attention on the road, Allowing them to quickly search and find parking near their desired destination.


Priority :
Accessibility for the driver
Strenghts :
  • Minimal Layout
  • Clear call-to-actions
  • Scannable
  • Carousel interaction may not be intuitive due to card size
  • Search results show one spot at a time. Users may want to see multiple alternatives at once.

voice search

Keywords from speech dictation are used to automatically filter search results to provide a more hands-off experience.


This point of the user journey is a very critical one to get right. The driver is required to interact with the interface and needs to be able to scan the relevant information quickly. The card carousel further enhances usability and allows the driver to swipe through different parking options.


A parking application wouldn't be useful if you couldn't pay for your parking, would it?.


Once a session has started the pin icon is shown on the map as unavailable. The user also has a top-level view of relevant information about their session.

interaction design

The interactions developed for this app were designed for the sole purpose of creating an experience that truly is intuitive. The metric is a first time user; Using the platform for the first time while in a real-world scenario.
See live prototype


testing, testing, mic check 1-2


The testing phase was quite challenging given that a lot of the product's value proposition relies on the back end. The focus of these user tests was primarily intuitiveness and usefulness of key points in the user journey.

Test metrics :
  • is the most relevant information displayed?
  • Are call-to-actions clear?
  • Is the UI scannable?
Key findings :
  • 3 out of 5 users did not know you could swipe the cards for different parking options.
  • 2 out of 5 users found the payment process flow to have too many steps.
  • 5 out of 5 users found the UI easy to scan and intuitive for the most part.
  • 3 out of 5 users said they would like navigational access to other areas of the platform when they have an active session.


what i learned and what's next

THE conclusion

Working on this project has been an absolutely invaluable experience that has challenged me and every area that encompasses the art of designing digital products. It has also shown me what areas I am particularly weak and will focus on improving moving forward such as conducting user testing and creating more thorough prototypes. Today ParkIt is a concept that I hope to bring to market in the near future. With emerging technologies in the transportation industry like collaborative parking and autonomous vehicles, the landscape continues to shift. This reaffirms the important role designers play when creating the products of today while understanding the disruptions of tomorrow.

yes please!
not yet, let's see more